Growing and selling in the same place

                                  

Brooklyn, NY: Gowanus market selling food from it’s huge organic rooftop garden
Whole Foods has announced that it will be opening its long-awaited Gowanus store. In addition to putting the usual organic and artisan products on it shelves, the new location at 214 3rd Street will bring the local food trend to new heights with a 20,000 square foot rooftop farm right on top of the building. It doesn’t get more local than that!

                                     

The rooftop farm was made possible thanks to a partnership with Gotham Greens, a Green point-based rooftop farm. The two organizations are calling the endeavor the first commercial-scale greenhouse farm and say that it will help reduce the carbon emissions spent on transporting food from far away sources. The elevated greenhouse will grow high-quality, pesticide-free produce all year round to be sold at the bustling supermarket below.

Fresh produce can be hard to come by in city centers, let alone local produce. The corner convenience store may carry the odd potato or onion, but for a reliable source of fresh produce most urbanites are forced to drive, bike or take public transportation to a supermarket, most often well outside city limits.

That could all change in the not-so-distant future.
The idea is relatively simple: bring vegetable production, harvest and distribution together in a single location, right in the middle of town. “The Farmery could be potentially much more financially successful (than other urban farms) and make its way into the mainstream of our economy,” claims Greene. “By growing and selling in the same place, you can get a much higher profit margin.”

                             

The Farmery is highly efficient on use of space. Something is grown on every available surface. On the inside of the shipping containers: gourmet mushrooms. The customer will literally be able to harvest his or her meal and consume it the same day, without ever having to leave the neighborhood.


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